The Brick Development Association (BDA) exists to champion the use of UK manufactured clay brick to the construction sector. The brand has good recognition within the sector and loyal support. We were delighted to be asked to give it a bit of a refresh.
We re-imagined the logo and pared it back to a single colour mark. Once a set of concise brand guidelines had been developed, we began to apply these to a series of communications projects starting with the website.