The Design Quality Indicator (DQI) needed rebranding.
The DQI is a facilitated process that brings all those involved in a new building project together – to share opinions and have a impact on the design & development. It takes the form of structured workshops and is supported by a bespoke evaluation model and an expert from the Industry.
Our task in creating a new identity, was to convey the idea of presenting and sharing ideas in a controlled environment. Overlaping of the company initials to form a unique 'emblem' felt appropriate and the brand identity flowed from there...
